GLAD.IE

Putting the human back into artificial intelligence.

Technology / SaaS

2026

Brand Identity / Logo Design

Ponti House cultural identity hero image

Glad.ie is an Irish AI-powered receptionist service that helps businesses answer calls, respond to customer questions and stay available, even when there's nobody around to pick up the phone.

Business owners are busy, but every missed call might be a missed opportunity.

My job was to develop a new brand identity that felt right at home in the tech industry, but a lot more like a helping hand.

01 / CONTEXT

A little more human

Would you trust AI to answer the phone for your business?

That's the challenge behind Glad.ie, an Irish AI-powered receptionist service helping businesses stay available and never miss an opportunity.

The goal was to create an identity that felt professional and forward-thinking, but approachable enough for everyday business owners to trust.

02 / BEFORE

The old identity

The old logo felt stuck in another era of tech branding. Metallic gold reflections, 3D effects and heavy shadows gave it a dated, artificial feel. It didn't communicate the quality or sophistication of the technology behind the service. We wanted to move away from those effects and build something that felt genuinely contemporary.

03 / DIRECTION

A logo with a lot to say

The key was to hold onto Glad's values of guidance and personal support.

The primary logo is a custom wordmark features a connecting, forward-moving trajectory (Paddy personally monitors each client’s progress to make sure the tool continues to do exactly what their business needs) and of course keeping our human at the center of the logo.

Look closely and you'll find one of the tool's key features hidden in the negative space of the G, the Chat Bubble.

The continuous shapes represent guiding customers from A to B, while the softer, rounded corners take a little of the rigidity out of technology.