MORSO

A sandwich shop with a few layers.

Food & Beverage

2025

Visual Identity / Logo Design

Ponti House cultural identity hero image

Morso is a sandwich shop on Dublin's Drury Street, serving Tuscan-style panini made with carefully fermented dough and quality Irish ingredients.

Following the success of Mani, Ciaran and the team set out to create something new, with a focus on really good bread and sandwiches worth queuing for.

Having already worked with the team on Mani, I was brought in to develop a distinct visual identity for Morso. One that took its cues from the traditional Tuscan forno, but let the sandwiches do most of the talking.

01 / CONTEXT

It's all about the bread.

Morso is the latest venture from Ciaran McGonagle and the team behind Mani, bringing a fresh take on the sandwich scene to Dublin's Drury Street.

The challenge was to give Morso a personality of its own, while building on the momentum and success of a team that already knew how to make banging dough.

02 / INSPIRATION

Straight from the forno.

The visual direction draws on the warmth and character of traditional Italian bakeries. A combination of deep, rustic oxblood and warm yellow gives the brand a familiar, slightly nostalgic feel.

We kept the wider visual language deliberately simple with close-up food photography, bold typography and confident layouts put the sandwiches front and centre. The same approach carried into the shop itself, where the two colours define the space.

03 / DESIGN

Built in layers.

The custom wordmark takes its inspiration directly from the sambos. Custom striped lettering gives each character a layered construction, echoing everything packed inside the panini.

The oversized stripes became a graphic device in their own right, with the M working as an enlarged, ribbon-like shape. Together with bold blocks of colour, these elements give the identity a recognisable look across everything from menus and packaging to the shop environment.

04 / SUCCESS

Dublin's most viral sandwich.

Morso has gone on to become one of Dublin's most talked-about sandwich spots, there's a queue down Drury Street before the shop even opens. Its reputation has grown through quality Irish ingredients, carefully made bread and collaborations with well-known guest chefs who come in to create their own specials.

It's been brilliant to see the team build something with such a following, and to have played a part in giving it a visual identity of its own.