BRANDING 
ART DIRECTION  
PHOTOGRAPHY

2022

SMITHWICKS

Harvested from Irish land, seasoned by Irish history, Smithwicks has been brewed in Ireland since 1710. The Smithwicks Experience is a unique tour in Kilkenny for the most popular Ale in the country.

I worked with Catch Events to design collateral and marketing content for the Smithwicks Experience in Kilkenny. Each step in the brewing experience inspired a different piece of design to guide the tour and enhance the experience.

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Snug render 1-Edit.jpg
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“Design is thinking made visual.”
- Saul Bass